Its not that people are cowards. The most important thing is that it depends on the particular setting and the type of people they live there and their perception about the kind of awareness or initiative you want to bring across to them.
Well, I see your statements above have some points to make but the truth is that those 10,000 plus people that you have educated may not be the genuine population that need your training.
It is not again good to make sweeping generalization, meaning putting all people in in our rural communities in the same basket.
Some of the communities in the rural places are in dire need of good educational awareness on differentiating between good and bad leadership. And how to identify quality leaders and how to choose them. They need us the educated elites to train them about electing good leaders and them physically show them how servant or people's leaders should behalf in order to lead them. Show the people how leaders should interact with them.
Then I beleive the people will not be easily enticed by money and con talks from seasonal and to be leaders during elections time.