Hi Mike,
They spent $100,000 as you say.
But what if they had spent their money differently (with hindsight) ....
- Only $10,000 for site design
- Only $5,000 for site improvements
Leaving a whopping $85,000 for advertising instead of $20,000 !!!!
I wonder how much better the end result... Maybe 3, 4 or 6 million dollars in online sales instead of 1.4 million.
Too many online businesses make the mistake of spending too much in development instead of marketing don't you think?
Warmest Regards & $uccess
Ricky Higgs
http://www.work-at-home-making-money-online.com