Marketing Forum: To "Pop" or Not???

To 'Pop' or Not! That is the debate we see on forums so many times...

Says one "Internet Marketer" giving advice... "I'll NEVER go back to YOUR site because it has a POP-UP!!!" Well... "waaah-waaah-waaah..."

The fact of the matter is, you need to design YOUR site for the TARGET MARKET you are aiming at. Don't allow one voice to sway you, Pro or Con, as it relates to Pop-Ups. It depends upon you target market and what THEY respond to.

My own thoughts are I hate pop-ups as well. Want to know why??? It's because I know what they are used for, and I hate being 'SOLD' to! Most Internet Marketers, or sales people in general are this way. It's the old adage of "This won't work on me because I already KNOW about it!"

Last week I was on the telephone with Vendstar, a vending machine company. All I was wanting was a little simple information on the costs associated with their products and warranties, etc. The goon on the phone begins with a well-written script, but read poorly. In it he makes the statement of "making over $200.00 per hour" with these machines... DUH!

You place them out for a few weeks and when you go to 'service' them you collect your dimes! I saw right through that. Then he wants to know if I want to start my own company with employees or begin as a Rep myself, etc. But he won't cut loose with the info I was asking for.

Finally he stands on HIS question of how much I wanted to "invest into myself". There he goes... selling HIS wants and not satisfying MY wants. I finally told him that I sold professionally, saw through his sales ploy and qualifier statements, and he could either cut the cr@p out, or I would go elsewhere.

All I wanted to know was what they charged per machine and on bulk purchases.

Apparently there wasn't an Objection Handling page for this particular statement so I bid him farewell and procured my information elsewhere.

The point is... Pop-Ups do not work as well for experienced - or those that think they are - marketers. Much like a sales script is something I can see through and blow holes through. Even when I sell to Auto dealers - expert sales people - I cut the cr@p and deal straight from the deck. They respect me for that and usually reward me for it.

I also have turned the tables and do the same to them. Instead of "handling" an objection I call it for what it is and tell them it's... An EXCUSE! he agrees, we both laugh, and then sign the deal.

But Pop-Ups aren't any different. If your target market is someone who isn't familiar with what they are used for, they will succumb to them. Build your Opt-in list with them if they are working for you.

Other times they may not be right for you. On http://www.CrashCourseMarketing.com there are NO Pop-Ups because they would turn the target market away. So I use a different technique there to acquire subscribers.

My current site in development will use Pop-Ups because the target market is still innocent to Pop-Ups. This is the advantage of marketing to someone else rather than to other "Marketers"! They are not aware of what is going on.

Selling is the same way. I can use basic techniques and objection handling to sell one account. But a more savvy client will take more of an effort. Think of this as the same with Pop-Ups.

If your target market is using Pop-Up Killers than you need to adjust accordingly. Let your feedback, statistics and sales, guide your web site strategies. Not some "marketer" who just has a personal opinion about Pop-Ups. Marketing has nothing to do with personal opinions and EVERYTHING to do with THE RESULTS!

So Popping or Not???? It's your "target markets" choice... Not my choice, your choice, or somebody else. Allow your Target market to make the decision for you.

Success and Regards... Mike

http://www.CrashCourseMarketing.com
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