To You Online Shoppers (Linda and Boyd ;) and others)

Question for you.

What do you like to see at an online store? I don't mean what kind of products, but what kind of layout tends to appeal to you? How do you find the products listed most convenient (alphabetically, categorically as well or primarily, etc.).

I know that I HATE jumping through so many hoops to find a price or to order (one click shopping is great).

What would turn you away no matter how good the product? And on the other hand, what would entice you to look further, even if you weren't REALLY looking for the products seen/listed, as if you just happened upon the site?

Thank you in advance for your answers if you'd be so kind.

Sincerely,
Donna