ONE PERSON...somewhere...had to have the "original thought" of "Dry Massage for $10"!
HOW that idea came about was because the person who came up with it WAS ALREADY IN THE "MARKETPLACE"!
The keyword here being "MarketPlace".
I garantee you, the person who came up with this WAS in the "MarketPlace" and by observing what was going on around him or her at the time...got this concept in their brain.
They did NOT get the idea for this by sitting behind a pc screen.
So...by being IN the MarketPlace (which means being NEAR consumers) this person was able to GET the idea to do this.
MY aim in life has always been to "GO FOR IT!" Take a stab at it...JUST DO IT!....let the chips fall where they may AND....my best cliche; "What's the WORST THING that can happen?"
That's what I asked myself in the late 60's when I found myself in my first and only "job" where I had to PUNCH IN AND PUNCH OUT. "If I quit this job now, what's the worst that can happen?"
So...with 2 toddlers in swadling clothes and a fearful wifee....I started my first venture and never looked back.
HURRAY FOR ENTREPRENEURISM....HURRAY FOR CAPITALISM... HURRAY FOR FREEDOM!