Hello Anna,
Mind positioning is the key! Everytime one of those apartment managers think about doing something in promotions, you want them to think about you and your services. In order to position yourself as an expert when it comes to promotions, you must build good relationships. Building relationships does not mean selling. Selling comes as a result of building good relationships.
1. "Low Key" Phone Calls: You simply dial the numbers and say "Hey, I just thought I'd call to see if things are okay" or "I was reading this article and thought you may be interested.... I wanted to know if it's okay for me to send it to you" The idea is to keep yourself in the minds of your prospects and clients.
2. Dinners: You don't even have to be their for the lunch. You can send it in the form of a gift certificate just to say thanks for business. This strategy will work really well because most sales people don't say "Thank You," which is one of the most powerful marketing tools.
If you want, you can take your client out to lunch just to establish a better relationship. Remember, it's the relationship that ultimately does the selling. The apartment owner already knows how much he's going to spend on promotions such as gift baskets and advertising. It's simply up to you to get your share of the pie. If you take him out to lunch or send him a gift certificate, he'll remember when it's time to purchase more gift baskets. If your average gift basket is around $100, concentrate on getting mutiple orders. If you get 10 orders from each apartment manager, that client is worth $1,000. Istn't that worth a $20 lunch certificate?
Marketing is doing a combination of things. Get started, figure out what works, and don't stop doing it! I hope this helps.
Vondre'
www.gazam.com
www.paylessforlife.com
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