I just read "MindControlMarketing.com" by Mark Joyner

The book focuses on online marketing.

Joyner says internet surfers are smarter and better educated than the general population. They are looking for information first, to buy something second.

I particularily liked the part about the need to "position" yourself as an authority online.

To me, this means it is critical you have a Unique Selling Benefit that separates you from the masses.

Also interesting was the heavy importance of having an impressive and professional looking website.

What is really interesting about this book is that Joyner looks at things most of us already know (or should know) from a different angle ... which is his own unique angle.

Yes, Joyner does have a bit of "edge" ... but he is persuasive ... and that's why he's able to write this kind of a book.

Robert M. Campbell
www.RealEstateTiming.com