The following is a URL that takes you to a Jewelry Making Newsletter that a man named Preston Reuther puts out about once a week.
The newsletter itself is not the point of this post but the story he tells of a promotion he did in New Orleans where he took in over $500,000 in 90 days with only $5.00 cash to start with is.
Go here:
http://www.wire-sculpture.com/ww166.htm
The story is the last thing on the page.
Henry