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How A Mentor Sold One Billion $ of Insurance

December 25 2002 at 6:33 PM
 


Response to Advice for Marketing Whole-Life Insurance in South America

 

Dear Jo,

Happy Holidays.

Here's a couple gift Rewards for you. Most people don't ASK.

Gift Reward #1 - Ben Feldman has the Guiness Book of World REcords for selling 5 billion $ of insurance single-handed.

He's written two great books on how he did it. (Actually he wrote one and his sales manager wrote the other. Type Ben's name into google to find them. They're out of print at amazon - or were when I looked last.)

Gift Reward #2 - A mentor of mine sold so much insurance that he went from agent to OWNER.

Yup.

Walter Hailey bought the insurance company he worked for. Then sold a billion dollars of insurance. Then sold at a $67 million dollar profit.

Walter discovered TWO magical ideas. He got so mad when a Pig Farmer said, "NO." That Walter went out and interviewed 100's of millionaires to find a better way.

He did too.

Two parts to his system:

Part I - 80/20 - Find out who are the top 20% of other top agents clients. Then market to that niche group too.

An incredibly book on how to sell to the top 20% is -

the "80/20 Principle" by Koch.

Part II - I call "Follow The Money" marketing. It's too long to explain here.

Walter's book explains more.

"Breaking The "No" Barrier - the billion dollar selling system" - Walter Hailey.

We use this selling system constantly. And sell our audiotaped version on our website.

Have a great 2003,

Glenn

Millionaire Mastermind Marketing Association
www.weirdNLP.com

 
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