AJ Indoor sold their "restroom" ad biz for 18 million last year. They started around 1992 and have something like 2500 restrooms across the midwest (They are based in Minneapolis)
Zoom Media in Toronto does 20 MILLION a year in restroom ads.
Headlines in Austin, TX was franchising for $25,000 per location a few yrs ago.
The first guy who made money with this was "John Door Advertising" in New York City. He started around 1985 as I recall. Made a bundle, sold out and retired.
I did this in 1987 in Aspen, CO.
I used a cheap plastic frame to hold 4...81/2 x 11 ads over each urinal and inside stalls in women's rms.
Each group of 4 I gave an exclusive to HOWEVER...I did NOT give an exclusive for the restrm.
I charged $10/wk per ad for either male or female restrm.....$15/wk for both.
They had to buy 4 locations ($40/wk or $60/wk) for 3 months min. (13 wks) They could pay monthly ($160/mo or $240/mo) or...if they paid in advance, $495 or $695 for 13 wks.
Most paid in advance.
They liked the "grouping" of 4 locations.
I also gave them a choice of 10 locations for $70/wk ($945 for 13 wks)
I had these in restaurants, bowling alleys, sports bars, country clubs, health clubs
There was some resistance from a few biz owners who didn't want their biz associated with "toilets" however, once other more adventurous biz owners found they were getting great exposure from this CAPTIVE AUDIENCE medium....the reluctant ones jumped on board.
I sold the biz in '89 and I don't know if the buyers still have it going or what.
It's a VERY SIMPLE biz to start BUT....the KEY is making the ads look like "MAGAZINE ADS". The better your sample ads look...the easier you will have selling the concept.
But...don't let that stop you. Make up some samples, make up a pitch book and go out and show the program to location owners. Offer to pay them $10/mo per ad.
You get $40/mo per ad so you net $30/mo per ad. Some locations won't want anything...the ads make their restrms look nicer and keeps graffiti off the walls.
Sign up 10 locations...then go see some potential advertisers.
Success to you
Don Alm
"The Midas Report - 24 Ways To Make $50K/yr Starting with $50"
www.pjbux.com/midas
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