I'm in the process of naming my business. My initial business activities only include the sale of an ebook about saving money grocery shopping, but I plan to expand this business and offer other info-products related to family finances. I may also provide some consulting down the line. As such, I'm thinking I should come up with a business name that is a little more general than my website name, "GroceryBook.com" ... perhaps just using my last name and staying very general with, "Dorazio Enterprises"
I'd appreciate feedback about how you decided on a name for your business? Also, where do I look to determine whether a business name is available?