1)I would charge $20 for 1 day and $30 for both days.
2) I would PHONE every car and truck for sale ad in the paper and tell them about your "Show".
3) I would station someone at the entrance to the Mall or an entrance to the main store in the mall and have them hand out a
{"FREE ADMISSION"...
To the "For Sale By Owner Auto Show" in the NW Corner of the Mall....This Sat & Sun...8am to 6pm.
Come on over and buy a car or truck from the OWNER of the vehicle!
Or....bring your own vehicle and sell it. $20 for 1 day, $30 for 2 days!}
4) Send a NEWS RELEASE to ALL papers, Radio & TV Stations announcing the BIG Event.
5) Have a church group provide hamburgers & coffee & sodas for sale. (Some church groups do this to raise funds)
Consider offering a "FREE TICKET"!
$20 the first day and 2nd day FREE! You want to get as many cars in there as you can on your first weekend so that many people will see a lot of cars. Consider giving every "browser" a coupon that offers $10 Off a 2 day fee...$20 for 2 days....Save $10. Bring your vehicle for sale next weekend.
If you have a good turnout the first time...you'll do OK!
It's a Domino effect.