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October 24 2003 at 11:56 AM
Sonny Julius 


Response to If you're a part of 'their' group...

 

Mike:

Thanks for your comments. I'll try what you suggested.

I know as a senior citizen the things I want in my life. However I don't know that others feel as I do.
I'm ambitious. Not a couch potato. Need to keep busy. To me that's one of the important things for longevity.

You might be interested in the information below.

As far as what I can expect from the seniors market, here's a couple of items I picked up on the Internet:
Survey by the Pew Internet & American Life Project reveals only 15% of Americans aged 65 and older are Internet savvy. But for those that are, they are markedly fervent user: 69% go online daily compared to 56% for Americans overall. Once online, 93% of seniors said they used email, 58% had found hobby information, 55% had read the news, 53% had searched for health and medical information, and 53% had browsed the Internet "just for fun."

An American between 50 and 64 years old is three times more likely to have Internet success than someone over the age of 65(51% vs.15%) In contrast
to wired seniors, "pre-retirementusers (aged 50 - 64)
match the overall Internet population in their use of the Internet for email, getting general and political news, checking weather, and doing research for their jobs.
While 68% of wired seniors say they would miss the Internet if they could no longer use it, fully 75% of Internet users between 50-64 years old feel that way.

 
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