What is the Unique Selling Proposition of your product? Why would a prospect select your product as opposed to all other choices available on the market?
The USP is the key component of any marketing campaign. With a powerful USP the choices of how to market your product successfully expand expotentially. Without one... well you'll be left to bludgeon the market with overwhelming force--not too mention mega-dollars. And you still may not succeed.
I know which direction I would go.
Take care,
Mike Winicki
"Helping small businesses to become big businesses"
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