I am an internet marketer working in government. As part of new legislation to the U.K and U.S it is now necessary for us to make our websites accessible to people with literacy difficulties and have been shocked by the results of our research.
It turns out that in the U.S it is suggested that 20% of the population has dyslexia, with a staggering 75% of the U.S prison population suffering from this illness.
Whats your point I hear you say, well I found something that allows the customer to access the information on our site. All we did was speech enable the website using a product called Browsealoud and as a result anyone can now have the text read out loud.
This product has helped us to expand our communication potential and I highly recommend its use. You can find more info at www.browsealoud.com
It costs very little and has allowed us to work toward meeting legislative requirements. As a marketer it is highly useful as it allows me to ensure that the message is reached by the maximum number of users.
I advise you to consider how useful this tool can be.
Regards,
Andrew
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