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What are the top three resources?

February 25 2004 at 1:18 PM
Frank Pansini 

 

Hello,

I’m a marketing consultant with a 20-year experience
in TV and radio advertising.

My objective is to learn and practice direct marketing skills,
using offline and online tools.

In your opinion, what are the top three sources of
direct marketing education: books, manuals, e-material, etc.

Thanks a lot,

Frank Pansini


 
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