to sell my big ticket programs ($495 to $2495) I discovered (thru trial and error) I had to "ease my prospective customers in".
I've used 2 ways to successfully sell my big ticket items;
1) Create a Report giving an "outline" of the program and sell it for $19.95. The Report is actually a "sales letter" for the big ticket program. Those who bought now have "experience with you". They sent you money and you gave them what they expected...on time.
2) Creat a "Preview Video" which is you explaining the big ticket program. Sell this video on the basis of;
"Send for my FREE Preview Video. I ask that you include a REFUNDABLE DEPOSIT of $20. If you decide this program is not for you, just return the video and your money will be promptly returned."
I've found that about 1 out of 20 will return the video....which pays for your initial marketing costs.
Ordering the video also gives them "experience with you". They sent you money and you sent them what they expected...so you are no longer a "stranger".
"Works For Me!"
Don Alm
http://www.pjbux.com
Some of my unique businesses