Search tool bars seem to be popping up all over the place... certain brands are now branding their own search toolbars.
For instance Dogpile does it for abc news (
http://www.infospace.com/info.abcnws/tbar), and the latest one out there is yahoo's for the scion car (
http://www.viewpoint.com/pub/downloads/search_toolbar.html)....
anyone have any thoughts upon this?
Is this a smart marketing tactic?