Are your Marketing Efforts All Over The Place???
1.Know where you stand now. What name pops into your customer's mind when they need what you do? Having the website name people remember…preferable a DOT COM and you will need hosting I recommend www.marketing-site.com to learn more about some excellent hosting in which I use and a community of people some of which make over 90,000+ a year online.
2.where you want to go. What do you want to be known for? Like it or not, customers will define us if we don't define ourselves. Do you want to be the low-price leader? Do you want to be the value-added vendor? We can't (as much as we might like to) be everything to everyone. Choose a theme for your business and promote that theme at every opportunity. Soon, you will become associated with the ONE benefit that is your strong suit.
4. If giving away your expertise means increasing your exposure, strongly consider it. You are BUILDING a reputation. There is nothing wrong or manipulative in trading work for exposure, rather than cash. Sometimes a good word from an influential customer pays bigger dividends than the best advertising.
5. Be everywhere at once. Oh, if only wishing made it so. The Internet can get you close. If you market online, participate in several question and answer forums or newsgroups where decision makers and people of influence hang out.
6. Listen and follow up. If you give your product or service (or even advice) to someone, follow up to see how it worked out. Be brief and humble, but follow up to make sure you are on the mark.
7. This should have been the first point, but make sure you KNOW your stuff. NOTHING can replace the good will you create when you do your very best work for every client or friend. If you really know your stuff, and are willing to invest some time, you can become the natural choice for solving problems that arise in your field.