Hello Nancy! I think the reason is...

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Hello Nancy,

Thank you very much for your post and for your kind words!

I am so happy to hear that you really like this board!

And I agree that it would have been nice to see more people here.

Part of the reason, more people don't visit this board, is that I haven't marketed the board more than I have.

The reason that I haven't been marketing the board enough, is that I have been so busy preparing and launching my website.

But now, as my website is launched, I am going to spend much more time marketing the board!

When you're going to market a discussion board, you have to create what I call a "Marketing Circle". A Marketing Circle is the relationship that is between several different items/medias that market each other - and who jointly is marketing the product(s) or service that is common for all of these items/medias.

I have three such items/medias:

1) My website
2) My ezine
3) My discussion board

These is NOT ONLY marketing themselves (and the products/services accompanied with them), but they are ALSO marketing each other.

For instance, the people going to my website may see the link to the discussion board.

Then they visit the discussion board.

On the discussion board they read about my free ezine.

Then they decide to subscribe to my ezine.

And in the ezine they read about some of the articles on my website. Then they go to the website once again.

That way I am creating a MARKETING CIRCLE!

I you take a look on the most successful direct marketers, you'll notice that they constantly use the MARKETING CIRCLE.

Why?

Because the MARKETING CIRCLE is one of the KEYS to succeeding as a marketer!

I am going to use the same way of marketing, and I really think that we will soon see the results on this board. It'll take a little time. But the results will come!

In the meantime, I would of course be very happy if you and all the other visitors on this board would tell your friends in business about this board!

Thank you very much again, Nancy, for your kind post!

I wish you much success!

Sincerely,

Klaus


Active Direct Marketing Center
Skaering Hedevej 52
8250 Egaa
DENMARK

Phone: +45 86742120

Visit our website and read critical reviews of books on Direct Marketing!

Website: http://www.klausdahl.com




Posted on Jan 25, 2000, 11:50 AM

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