Finding a subject to create information products on
by
Hi Jimmy,
Yes, I totally agree with you:
IF YOU WANT TO SUCCEED IN THE LONG RUN, IT'S ABSOLUTELY IMPERATIVE THAT YOU CREATE INFORMATION PRODUCTS ON SOMETHING THAT REALLY INTERESTS YOU.
It's necessary to have "your heart with you" in the project!
If you just go out there and try to create a product on something that seems popular at the moment, chances are that you'll fail miserable in the long run.
A lot of direct marketers will tell you (usually in their salesletters) that if you market information products on the Internet, you'll get an easy life.
And they're partly correct!
But to be totally honest, there are difficulties in the information business, too.
Of course there are!
In these difficult times you'll have to keep motivated despite all the hindrances and setbacks you'll encounter.
If the only motivation for marketing information is cold cash, I can almost assure you that you'll run into some major personal problems. You have a very hard time trying to keep your motivation high.
That's why you should always ask yourself this question before you go start up your business:
IF I HAD ALL THE MONEY I COULD EVER DREAM OF, AND CONSEQUENTLY NEVER NEEDED TO GIVE MONEY ANOTHER THOUGHT, WOULD I THEN STILL CREATE INFORMATION PRODUCTS ON THAT SAME SUBEJCT?
If you have to give a NEGATIVE answer to this question, I would strongly advice you to give it a second thought before you go on and throw your money, energy and time into this business.
Does it sound strange that I advice you to ask yourself this question?
Many people would automatically say: "Of course I wouldn't create any information products at all, if I didn't ever need to give money another thought! I would just go to the best beaches in the world and enjoy life to the fullest!"
There is so much to say to this! But just take a look at the people who have been really, really successful in their information businesses! You'll notice that they almost always continue to create, market and sell their information products. Sometimes they "retire" early. But usually they are soon back on the stage.
For instance, take a look at Ben Suarez, Mike Enlow, Jay Abraham, Dan S. Kennedy, Robert G. Allen and Bill Myers!
All of these people - to my best knowledge - has literally earned fortunes through their businesses. Anyway they just keep on creating products and market their businesses.
Why?
Because they don't just do it for the money!
They have a real, genuine interest in their businesses and in subjects they create information products on.
So I totally agree with you, Jimme, that's it's paramount that you have a strong interest in whatever you decide to create your information products on.
At the same time it's vitally important to FIND THE MARKET FIRST - at least if you're interested in selling as many of your products as possible!
It's much easier to find a group of hungry people who are willing to spend their money on a product or service, and then go out and create/offer precisely that product or service, than to go the other way around.
Most self-publishers continuely make this mistake! They want to start their own business. Consequently they jump out in the middle of nowhere and try to write a big, big book on something they imagine would sell successfully.
But unfortunately they often end up with a garage full of books that nobody wants to buy, and a bank account that's thousands of dollars more poor than before they began their self-publishing project.
Of course there can be times where you're burning so much for a certain information product that you are willing to take upon you the burden to CREATE or ENLARGE the market for that particular product.
One example of this may be the person who wants to spread a religious, idealistic or ecological message. These persons may have such a strong conviction about their products that they are willing to spread their message - even though they know that they may even loose money on their project. If you feel that way about a certain project, you have my high respect. I have some projects I feel that way about, myself.
But if you just want to sell as MANY copies of your information products as possible it's usually much wiser to find a hungry market first, and then - only then - go out and create your product.
But doesn't this conflict with what I've just written, That you need to have a strong interest in what you're creating information products on?
Not necessarily!
The way to go is to BOTH find your interest AND to find a hungry market.
First, take out a paper and make a list of all the hungry markets you know.
Second, write down all of your interests.
Then compare these two lists and find all the areas that are overlapping.
Finally you pick out one of these subjects and markets!
Sincerely,
Klaus
Active Direct Marketing Center
Skaering Hedevej 52
8250 Egaa
DENMARK