It sounds like you have a pretty good product idea. As long as the advertising copy makes the IT career sound "within reach" of the average person, it should sell well.
I think "over delivery" is a key. Marlon Sander's style of advertising copy would be a good starting point as a model for your new product.
His website is at www.higherresponse.com. He also has another website at www.yourownproducts.com.