Marketing to the business opportunity market may be the hardest market of all to reach. Not that it can't be done.
Obviously, it can.
I'm not saying that it shouldn't be attempted either. Every field of endeavor is competitive. I'm convinced that there's always room for "one more."
What I'm thinking about is this, if the marketing techniques that most INFOPRENUERS use to reach "wanna-be" INFOPRENUERS were used to reach other markets, the results might be phenominal!
I know that people DESIRE to become rich the easy way. They want to find a secret that will enable them to make large amounts of money with little effort. If you can convince someone that your "secrets" can do just that, you'll make money selling GET RICH QUICK information.
In reality, though, most seasoned Infoprenuers admit that selling information isn't easy. Don Massey admits so in his book; How To Make Money With Homemade Booklets.
The Internet has made it much easier, however. Either way, a lot goes into advertising, writing convincing sales letters, packaging your information, sending press releases, calling editors, following up leads, etc.
I recently read Mike McMillan's book, BIG MONEY WITH LITTLE BOOKLETS.
As I read the book it suddenly occured to me, Mike was using the "INFOPRENUER BAIT" on the educational market and they were [AND ARE] eating it up!
Sure, he wrote a book on making money selling information like everyone else, but when you see the list of books he's sold you'll realize - it's just gravy on the potatos!
If you look at the history of TV inforpreneurs you'll realize that them jump from one product to the next. One minute they're selling Multi-Level Marketing vitamins, the next, real estate or distressed merchandise.
It's the same basic pitch but it works with every product.
In short, they're selling the dream. For some it works, for others it doesn't. When the feeding frenzy dies, in comes the next product.
If you can sell WITH WORDS, you can sell anything.
How convincing can you be on paper? How exciting can you be on paper? How inspiring can you be on paper? How motivating can you be on paper?
I really believe that this is what separates the "big shots" from the "little shots."
Like a popular novel, it's not always the story itself, but the man who's telling it that makes it a hit.
Plug the formula into any market and with a little patience and persistance, you should have yourself a winner . . .