To answer your question, Mike covers a lot of "nitty-gritty" information that you just don't find in a lot of courses.
For instance, he covers STEP-BY-STEP how to sell your info products to catalog companies. They [the catalog companies] do all of the marketing, advertising, etc.
You sell them your books [by the case, sometimes] and they do the rest. Instead of dealing with many individuals, you can deal with a FEW companies.
The discount is $40 to 50% for the catalog company.
He even covers "how-to" approach the potential company and what to say in your letter. His method of teaching is highly organized and extremely detailed.
He leaves just about nothing to chance. He even talks about how to design the covers of your manuals, how to get them printed, how many to print, what to say to the printer, etc.
Not only that, but the man has written so many books it'll make your head spin!
Just so you know, Mike McMillan seems to know very little about Internet Marketing. His web site is nothing to brag about. If it wasn't for Klaus Dahl's recommendation, I wouldn't have ordered the course.
While some of the information is "common-place" as far as info-products go, much or most of it is fresh and adaptable to ANY subject matter.
I always tell myself that my "last" info-product will be my LAST info-product. Then, I wind up turning around and buying another one!
Maybe some of us should create INFO-HAULICS ANONYMOUS. That way, the next time you want to buy an expensive course, you can call someone up and say, "Help, I'm falling for another direct mail pitch!"
To sum it up, I wouldn't hesitate to order his course.