ok, I'll bite

From my experience, the majority of folks who brag about how much wolf content they have in their animals, usually have misrepresented animals or do not very good working knowledge of these crosses.

For example you also will see behind the 85% will be something like red wolf, or california grey wolf or some such nonsense. These animals can almost never be traced back to verifiable stock.

I think with a well bred animal you shouldn't have to state the content, you should be able to look at the animal and see wolfy features.

I also don't put as much stock into the content of the animals as I do number of gens from a pure. For example, I've seen a lot of 90+% that looked like mixed breed mutts and they are usually many gens away from a pure wolf and most have been poorly bred animals.

I also think that the people who have verifiable animals seem to put the content on their animals to try and educate what a true **% content actually looks like.

There is so much more to base evaluations of animals on beside the reported content IMHO. Questions like who was the breeder, what animals are in the lineage usually will determine whether the animal actually "IS" the reported content.