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Marketing 101

March 14 2012 at 11:36 AM
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Response to It takes a special player to play DA (or ECNL) ?


"Sell the sizzle not the steak"

Have the highest priced soccer cleat and every kid wants it so he can be the best.

Tell parents only the "special" players can play DA and that is where their kid has to be.

Like leading sheep to slaughter.

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  1. Fear 101 - Anonymous on Mar 14, 2012, 1:56 PM
    1. Well done - Anonymous on Mar 14, 2012, 3:12 PM
      1. Re: Well done - Anonymous on Mar 14, 2012, 3:31 PM
    2. Fact is not every kids needs DA. Some kids/parents can package junior w/o a DA tournament - Anonymous on Mar 14, 2012, 7:47 PM
  2. That's why fully funded is so good - Anonymous on Mar 14, 2012, 4:02 PM
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