Underwear sponsorship costs Danish soccer player $126,000 fine
NICKLAS BENDTNER paid a heavy price for his underpants on Monday. The Denmark forward was banned for one 2014 World Cup qualifying match for revealing an unofficial sponsor's name on his underwear while celebrating a goal at the European Championship in Warsaw, Poland.
UEFA said its disciplinary panel found Bendtner guilty of "improper conduct," and fined him $126,000.
The punishment rules him out of the Danes' opening World Cup qualifier, at home to the Czech Republic on Sept. 8.
"We will appeal the decision and take it from there," Bendtner, 24, told Denmark's TV2 News as the team returned to Copenhagen after exiting Euro 2012 on Sunday.
Bendtner raised his shirt and lowered the top of his shorts slightly, revealing the name of a betting firm across the top of his underpants, after scoring his second goal in a 3-2 loss against Portugal last Wednesday.
The laws of soccer also state players "must not reveal undergarments showing slogans or advertising."
Bendtner was also separately disciplined by the Danish Football Association for flouting team policy. The association has official ties to a rival gambling company.
Denmark was eliminated from Euro 2012 after losing to Germany, 2-1.