a "regular" business employer Posted Mar 23, 2012 8:58 PM
First, let me state that my opinion here does not include professional college degrees (medicine, law, engineering, etc). But, among all college students these are a small percentage of all college grads.
The above college student need to proceed to a grad program first before being hired and their college grades carry more weight than any other criteria in getting accepted to grad school of their choice.
And then there is all the rest of college students who look to get hired by all the other businesses. Grades now become less important. What most companies look for in picking stand outs from among all the millions of college grads each year is their additional social skills. Those that played college athletics are definitely given more attention. Sure, an "A" college student who did nothing but get good grades is attractive, but a "C" student who also was active in college athletics gets extra attention.
Companies dont care about the school or how great an applicants grades were. They want to know if you have the discipline and social skills to meld with their current employee environment. If you played top level college sports (or other extracurricular activity) you will have a competitive advantage when looking for jobs.