C.J. at Hondaland,
What is the big idea about selling over MSRP? You are already making > $3000 by selling the Pilot at MSRP. Don't you see that you would be losing customers in the long run? Do you really think that whoever you offer a Pilot at $6000 over invoice is going to want to deal with you? Even if they buy it out of desperation because they have to have the vehicle, do you really think they will be repeat customers or even come to your service department? Most people are not stupid. Invoice prices are published everywhere.
Oh and by the way, in case you have not noticed, it is a MUCH better deal to buy an Acura MDX for $34,xxx than a Pilot EX-L for $33,xxx
You have the floor...
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