Not watching is not that affective since few people are Nielsen viewers.
I was thinking more militant action needs to be taken.
1) Pick a week for a compaign.
2) That week we try and phone the NBC Studios in LA and NYC, as many people as possible. We also try and clog their faxes saying we want JERk fired and the show to return to its roots. Spam their email spools with as much email as possible.
3) If possible, people who live in NYC and LA have a protest outside the studios. A big possibility is anyone in NYC