well i would not say it is a "joke." Considering only a few people in the world have ever even heard of BP as compared to Rolex, how can you say that Rolex is a "joke?" And, if the Rolex re-sale is better, how can it be a "joke?" We in this forum are fortunate enuff to know about BP, and realize that it is of purportedly high quality, but the Sub is by no means a joke, IMHO. Did you ever hear of someone getting a BP for a retirement gift? I think NOT! they just get a "joke" Rolex as a show of gratification for hard years worked for a company. So, while it may not be up to the par of the BP on many levels it certainly is not a joke! I would guess that most people receiving a BP who did not know about watches would be thinking one thing and one thing only: Why couldn't I have gotten a Rolex!