From the fathomless files of the NPL comes this image from the pages of the Newark Call Sept. 19, 1938. The city's long affair with streetcar was clearly coming to an end as diesel buses now carried the bulk of public transport, and the remaining streetcar lines had been relegated to branching off the City Subway. Note the big Ballantine symbol on the Fireman's Insurance Building.

John, My husband and I workered in the (3rd building from the corner of Market Street) U.S. Savings Bank until moving to Mississippi in 1979. What a good shot of the front of it. Thanks for the memories.

Does anyone remember that the three rings on the Ballentine sign had names.
I believe they were Purity Body and Flavor. When you listen to Yankee games in those days you wanted to hear Mel Allen say "Mantle Just hit another Ballentine Blast. There were also White Owl wallops.

Hopefully in the course of our lifetime we'll see the return of the trolley not only in Newark but in all major cities in the U.s.

Dennis funny you should says this. Newark now has a trolley service(they call it the light rail) that runs from NJ Transit"s Broad Street Station(we know it as the Lackawanna Station)to Penn Station. It has various stops along the way and eventally will go out to the airport.

You can thank big automakers, General Motors especially, for the demise of the trolley system. Back in the late '40s and early '50s, they were advocates of doing away with the "dangerous" trolleys. Of course, they wanted everybody to buy a car.

They tried trolleys in San Francisco did they ever make it??????

How much does it cost to ride the Trolley these days?

Buck and a quarter.

Thanx

You can ride the whole circuit for one fare if you don't get off at Penn Station and have a beer. Tickets are good for 90 minutes. Not long ago I got on at Davenport Avenue and stayed in the car at Penn Station, as its destination was the Erie-Lackawanna station, and for the first time I got to see what that loop looks like as the car turned around. Noisy! The old PS terminal spur tunnel was interesting, too.