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  • Magnetic Service (Business)
    • Chip R. Bell and Bilijack R. Bell (Login chapteraday)
      Posted May 6, 2004 5:29 PM

      Business Book Club
      Magnetic Service
      by Chip R. Bell and Bilijack R. Bell
      Buy book: $16.73

      The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that.

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