Susan M. Drake, et. al. (Login chapteraday) Forum Owner Posted Oct 14, 2005 1:59 PM
Light Their Fire by Susan M. Drake; Michelle J. Gulman; Sara M. Roberts Buy book: $14.94
In their new book, “Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers,” internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty.