Robert H. Bloom (Login chapteraday) Forum Owner Posted May 17, 2008 7:06 PM
The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business by Robert H. Bloom ISBN: 9780071495691
Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.