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Magnetic Service (Business) May 6 2004 at 5:29 PM		Chip R. Bell and Bilijack R. Bell (Login chapteraday) Forum Owner

Business Book Club Magnetic Service by Chip R. Bell and Bilijack R. Bell Buy book: $16.73 The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that.

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Thank you!

May 12 2004, 10:21 AM

Thank you, Suzanne, for featuring Magnetic Service on your terrific website. Bilijack and I are very proud of the book and are thrilled with the publicity and recognition the book has received.

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Maryellen Lewicki
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Magnetic Service

May 14 2004, 10:20 AM

This is a well-written, thought-provoking book. I will look for this one, so I can complete it. We are what we read, I believe. This is a good one for the resource shelf in my office.

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