Persuasive Business Proposals
by Tom Sant
Buy book: $12.04

With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.

In this competitive business climate, I thought this book was really helpful in learning what tips a customer's decision making either for or against a company's proposal. I was amazed at the fact that when the author did a study, he found that many decision makers decide to buy or nix a $250,000 product after only 6 minutes of reviewing a proposal. It just goes to show how vitally impt it is to present an effective proposal.

I'm going to buy this books so that I continue this exploration of business proposals.