
Winning the Profit Game
by Robert G. Docters; Michael R. Reopel; Jeanne-Mey Sun
Buy book: $18.87
One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In "Winning the Profit Game," the thought leaders at A.T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines.