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Trading Up (Business)

April 24 2005 at 3:15 PM
Michael Silverstein, Neil Fiske, John Butman  (Login chapteraday)



Trading Up
by Michael Silverstein, Neil Fiske, John Butman
Buy book: $15.64

Silverstein and Fiske have thoroughly revised this "BusinessWeek" bestseller with new research and new insights into the still-growing phenomenon of trading up.

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I like this book

April 27 2005, 5:47 PM 

I really like this book - a good portrayal of business and consumer world with examples

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"I deserve it"

April 28 2005, 10:23 AM 

Great read so far!

This topic fascinates me. I'm a boomer and have been astounded at the accrued debt and bankruptcies all around me. I'm still working and living within our means and have a good retirement plan.

We live modestly drinking coffee at home every morning. The specialty coffees are still a treat, not the routine. I'm happy on the middle tier using middle tier products. We rarely "trade up" and when we do, it is modestly.

I guess I'm reserving emotional attachment and rewards for people, not things.

... never getting it!

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I Completely Comprehend

April 29 2005, 11:53 AM 

The information is exactly correct according to the changing market in today's world. It seems that the classes are being flused up instead of remaining the same.

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