<< Previous Topic | Next Topic >>Return to list of Book Titles  

Trading Up (Business)

April 24 2005 at 3:15 PM
Michael Silverstein, Neil Fiske, John Butman  (Login chapteraday)
Forum Owner

 

b1591840805_l

Trading Up
by Michael Silverstein, Neil Fiske, John Butman
Buy book: $15.64

Silverstein and Fiske have thoroughly revised this "BusinessWeek" bestseller with new research and new insights into the still-growing phenomenon of trading up.


 
 Respond to this message   
AuthorReply
Priya
(no login)

I like this book

April 27 2005, 5:47 PM 

I really like this book - a good portrayal of business and consumer world with examples

 
 Respond to this message   
abanacse
(no login)

"I deserve it"

April 28 2005, 10:23 AM 

Great read so far!

This topic fascinates me. I'm a boomer and have been astounded at the accrued debt and bankruptcies all around me. I'm still working and living within our means and have a good retirement plan.

We live modestly drinking coffee at home every morning. The specialty coffees are still a treat, not the routine. I'm happy on the middle tier using middle tier products. We rarely "trade up" and when we do, it is modestly.

I guess I'm reserving emotional attachment and rewards for people, not things.

... never getting it!


 
 Respond to this message   
Julie
(no login)

I Completely Comprehend

April 29 2005, 11:53 AM 

The information is exactly correct according to the changing market in today's world. It seems that the classes are being flused up instead of remaining the same.

 
 Respond to this message   
 
  << Previous Topic | Next Topic >>Return to list of Book Titles  
 Copyright © 1999-2014 Network54. All rights reserved.   Terms of Use   Privacy Statement  
© Copyright 2004 All Rights Reserved
Book prices may vary without notice.