Can We Do That?!
by Peter Shankman
Buy book: $13.35
Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, Can We Do That?! shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that work— and shows you how to apply them to your own business without busting your budget.
