The Corporate Blogging Book
by Debbie Weil; Bob Lutz
Buy book: $15.56

So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not! Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is.

This is one of most valuable and sensible books to arrive in my email in some time. Helpful, clearly written and easy to understand - a step up from your typical technology book. Thanks, Suzanne, for sharing this one with us.

We've been looking for a way to communicate my department (Cost & Operations Managment) throughout the entire parent org and entity hospitals. After reading the first few days of this book - starting to think that an internal blog may be an option.

Does anyone out there have any experiece on internal blogs?

Blogs in Healthcare?

Thanks for your feedback

The Corporate Blogging Book certainly opended my eyes to blogging. As someone thinking about a second career after I retire I am interested in establishing my credentials in my field. Blogging may be a way to express myself regarding key subjects in my field. The book has been added to me reading list. Maybe I will create a blog about my reading list????

I work for a local government, and think that this could work in our communications, too. I guess I'll have to buy the book.