Email Marketing by the Numbers
by Chris Baggott; Ali Sales
Buy book: $15.71
Chris Baggott (Greenfield, IN) is cofounder and chief marketing officer of ExactTarget, a leading e-mail software firm. A regular speaker on database and e-mail marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad: Tech, the American Advertising Federation, and the American Marketing Association, among others.
