Open Business Models (Business)

In his landmark book “Open Innovation,” Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, open model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In “Open Business Models,” Chesbrough takes readers to the next step explaining how to make money in an open innovation landscape.