Marketing to the Social Web
by Larry Weber
Buy book: $15.71

A smart guide to marketing in a fragmented world. Today, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketers have an exceptional opportunity to use these new tools and models to reach new markets, even in a fragmented media market. Marketing to the Social Web helps marketers and their companies understand the context of the new marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion.

This is so current. I would like to know more. My business is fitness consultation (personal training, body-mind-spirit training, life-coaching). Being in body with the person is important. But I know the social web is going to take over this sphere as well. My industry has not completely figured out how. I am sure that it will, probably with the video-coaching.