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Predicting Market Success (Business)

January 12 2008 at 5:20 PM
Robert Passikoff  (Login chapteraday)
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Predicting Market Success
by Robert Passikoff
Buy book: $17.37

"Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time." -- Joseph T. Plummer, Chief Research Officer, The Advertising Research Foundation


 
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Joanne
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Predicting Market Success

January 15 2008, 11:26 PM 

It would be difficult for the business to win a customer loyalty. I'm guilty about this because I go for the sale. For instance, if Ralph's or Vons market sends me a discount coupon, I'll shop there instead of going to Albertson's where I normally shop. It will be different when it comes to clothes & cosmetics. Of course, I keep my favorite brand but I still keep my eyes open for something new.

 
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