I have been intrigued with this book. I requested to be removed from the business section of the club, because I found many of the offerings were theory-based, not practical. Each one seemed to be like the other. I have found Zenobia to be in a class apart. It forces you to think about your specific situation and this, in turn, provides the application. It isn't spewing facts, it is producing thought. I am definitely going to purchase this book. This is, for me, a book worth owning.