Wikinomics: How Mass Collaboration Changes Everything
by Don Tapscott
ISBN: 9781591841388

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

This book should be on the reading list of every business leader! The author is on target with the changes in information technology and collaboration that are collapsing the world as we knew it. Technology now provides the capability for creative thinkers to shed new light on business problems and holds the possibility of allowing us to make huge leaps in science, engineering, industrial applications...transforming how we work and who we work with. Will societies, industries, and nations change along with it?