I'm on the fence. Eminem promoted the awards a lot....but that doesn't mean MTV wouldn't have humiliated him for real. Then again, I think the real Eminem, had he not seen that coming, would have reacted much more violently.
I'm inclined to say that it was scripted for Bruno/MTV but not so much for Eminem. Altho if I was sitting down and looked up to see 2 big white butt cheeks descending from up above, I would probably move or put my hands up to protect my face.
The head writer for the MTV Movie Awards has settled the debate: the stunt involving Sacha Baron Cohen and Eminem at the MTV Movie Awards was completely planned.
Comedy writing veteran Scott Aukerman wrote in a posting on his blog that the incident was staged and rehearsed in advance.