I think it's an interesting idea. And I love the logos on that page. It's kind of amazing how much information a logo can convey, even if it's all just assumptions and stereotypes.
I was seeing political ads for a guy in my neighborhood that were/are probably the best-designed yard signs I've ever seen - for that, I assumed that we probably want the same things for our town... Thankfully, I looked him up, and we're not exactly on the same page. But I want to write to him and let him know I like that he put some effort into his signs.