The unknowledgeable consumer is going to end up paying over $300.00 for a model 34. He may have heard that RWS is a good rifle with a good name, and purchase this cheap gimmick thinking he was buying the best when he was in fact, just caught in a marketing trap. The name RWS will go out the window when the guy wakes up. I would love to see a reputable dealer that would refuse to carry such tactless marketing scams on such a fine rifle.